Connected Business: Online Marketing
Create Enticing Forms That Turn Visitors Into Contacts
Forms are an excellent way to convert anonymous visitors into new contacts and leads.
Entice takes this one step further by allowing you automate actions once a contact is created – for example, automated segmentation and sales team notifications.
Includes advanced features as single and multi-page forms, automated form filling (of known data), spam blocking via reCAPTCHA and progressive profiling .
Fill In The Blanks With Progressive Profiling
Progressive profiling is a technique that allows marketers to gradually collect information on your contacts at strategically timed intervals throughout their buying journey.
It involves requesting a few pieces of information at a time, rather than asking for too much all at once.
Each interaction involves the exchange of something of value, such as an coupon, for a bit more information.
This continues until, finally, a marketer has a complete picture of their contact.
With complete picture, you can send them more targeted messages, attain more conversions, and generate better results.
Gain Valuable Insight Via Contact Tracking
Entice allows you to record the behavior of anonymous website visitors so you will have their historic tracking information once they are converted into leads.
For known contacts, tracking allows you to get a better understanding on how visitors interact with your website, the products they view, and the frequency that they visit you.
Detailed tracking information allows you to make sales to dormant buyers though the use of enticements. For example, send an email to someone to remind them of a category or product they were viewing earlier in the day, or the day (or week) before.
Push The Sale With "Call To Action"
Call To Action button, links and forms are critical to turn visitors into contacts, contacts into buyers and buyers into loyal customers.
Entice includes call to action tools that helps push visitors, contacts, and customers in their decision cycle.
With Entices forms, web notifications, emails, enticements, SMS, and other communication channels, you can offer the right calls to action (CTA) to the right visitors, contacts, and customers at the right time.
Increase Your Conversion Rate Via A/B Testing
Entice allows you to increase the effectiveness of your email marketing by A/B testing (also called split testing) your email campaigns.
With A/B testing, you can test different versions of a single email within your campaigns to see which messaging yields higher results.
This allows you to better understand how consumers perceive and interact with your brand, allowing you to focus your messaging for higher conversions.
Entice makes it easy to test different messaging and monitor the results!
Turn Visitors Into Contacts With Pop-up Notifications
Entice allows you to create pop-up forms that are both attractive and intelligent.
Entice popup forms can entice a visitor to volunteer their contact information for something like a catalog, coupon, or a subscription. Entice allows you to define how to format your popups (i.e banner, modal, full screen, etc.) and how the popup is triggered – for example, upon a page visit, when the visitor has read half of the page, or when he is about to close his navigation tab.
Entice can also hide popups for known contacts so they are not getting in the way of their shopping experience.
In one conversion rate optimization study, an eCommerce brand increased email sign ups by 758%, boosted sales conversion rate by 50%, and average order size by 30% by adding a discount pop up to their eCommerce site.