Blogs


April
14
2015

The Power of Product Reviews in Driving Sales

It's no secret that customers now invest more time in offline and online research about the products they want to buy before making a purchase decision. This is the age of the omni-channel customer, and omni-channel customers devote more time in research and expect that they experience the same le [..]
March
30
2015

The Case for Long-Term Loyalty Programs

Loyalty pointshave long been part of a company's arsenal of promotional products, and they continue to be relevant in the age of online retail. The new retail landscape, however, has begun to emphasize a more involved relationship between brand and shopper. "Consumers' desire for seamless, compell [..]
March
27
2015

The Rise of WiFi Stores Makes Digital More Personal

Current retail trends are shifting towards creating a more immersive shopping experience both online and off. One aspect that has steadily gained traction is the concept of transforming brick-and-mortar stores into WiFi-powered premises. Retail insidersare banking on the idea that once a phys [..]
March
25
2015

Manage Your Business Data with the Retrospective Analysis Feature

Connected Business includes the Retrospective Analysis feature, a comprehensive but easy-to-use view of all the financial information you need in a glance.  It provides you and your management team a quicker view of your financial reports, so you can make more sense of your historical busi [..]
March
25
2015

Cross Channel Engagement: Challenges and Rewards

We've already talked about the idea of a new buyer's journey, and how the Internet has reframed the way a shopper interacts with your brand from beginning to end. One crucial aspect of this phenomenon is the way customers switch between different modes when they are interacting with brands. T [..]
March
23
2015

What Are The Factors Affecting Item Pricing?

Dynamic pricing has flourished since the rise of the online economy, making it easy for retailers to adapt to market demands in real time. The magazine Business Week predicted this trend back in 1998, stating that, "Suddenly, marketers can communicate directly with prospective buyer [..]
March
18
2015

Store Pickup Checklist For Empowering Your Team

Implementing an in-store pick up channelrequires some training and practice for the staff at your pickup location. Industry publication Retail Dive notes that more than 75% of customers now expect a kind of pick up system whenever they shop online. Your consumer base expects a seam [..]

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