Blogs


  • 9 years
    April
    14
    2015

    The Power of Product Reviews in Driving Sales

    It's no secret that customers now invest more time in offline and online research about the products they want to buy before making a purchase decision. This is the age of the omni-channel customer, and omni-channel customers devote more time in research and expect that they experience the same le [..]

  • 9 years
    April
    07
    2015

    How Companies Are Transitioning to Cutting Edge eCommerce

    One of the biggest challenges facing today's retail sector is the speed and unpredictability of market activities. Companies are considering a vast array of digital strategies to keep their brand relevant in a highly dynamic environment. The National Retail Federation (NRF) published a&n [..]

  • 9 years
    March
    30
    2015

    The Case for Long-Term Loyalty Programs

    Loyalty pointshave long been part of a company's arsenal of promotional products, and they continue to be relevant in the age of online retail. The new retail landscape, however, has begun to emphasize a more involved relationship between brand and shopper. "Consumers' desire for seamless, compell [..]

  • 9 years
    March
    27
    2015

    The Rise of WiFi Stores Makes Digital More Personal

    Current retail trends are shifting towards creating a more immersive shopping experience both online and off. One aspect that has steadily gained traction is the concept of transforming brick-and-mortar stores into WiFi-powered premises. Retail insidersare banking on the idea that once a phys [..]

  • 9 years
    March
    25
    2015

    Cross Channel Engagement: Challenges and Rewards

    We've already talked about the idea of a new buyer's journey, and how the Internet has reframed the way a shopper interacts with your brand from beginning to end. One crucial aspect of this phenomenon is the way customers switch between different modes when they are interacting with brands. T [..]

  • 9 years
    March
    23
    2015

    What Are The Factors Affecting Item Pricing?

    Dynamic pricing has flourished since the rise of the online economy, making it easy for retailers to adapt to market demands in real time. The magazine Business Week predicted this trend back in 1998, stating that, "Suddenly, marketers can communicate directly with prospective buyer [..]

  • 9 years
    March
    18
    2015

    How to Configure the FedEx Smartpost Real-Time Shipping Rate Quotations

    The Connected Business Shipping module includes many shipment configurations to apply to shipping services that you use to ship products to your customers. Our solution includes the FedEx Smartpost service configuration in the shipment configurator form. You can even call up real-time shipping rate [..]

  • 9 years
    March
    16
    2015

    Tips For A Spring Retail Gameplan That Stands Out

    The retail industry is looking forward to spring activity among shoppers looking for great deals after a record-breaking winter. According to reports, harsh weather in January and Februaryhad caused consumers to stay in and posed significant challenges to shipping and fulfilment across t [..]

  • 9 years
    March
    11
    2015

    RMA on the Web Store: How it Works

    It is imperative for today's eCommerce companies to make everything convenient for their customers.  Connected Business eCommerce does just that. Connected Business eCommerce helps your customers create Return Merchandise Authorization on your web store for items they wish to return to your s [..]

  • 9 years
    March
    06
    2015

    How Product Bundling Benefits Your Business

    When you buy a McDonald's Happy Meal, purchase the Microsoft Office Suite, or avail of packaged services, you are making the most out of the bundled products that companies offer customers often at discounted prices. But what is product bundling? Product bundling is the combination of two or more [..]

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