Blogs


April
14
2015

The Power of Product Reviews in Driving Sales

It's no secret that customers now invest more time in offline and online research about the products they want to buy before making a purchase decision. This is the age of the omni-channel customer, and omni-channel customers devote more time in research and expect that they experience the same le [..]
March
30
2015

The Case for Long-Term Loyalty Programs

Loyalty pointshave long been part of a company's arsenal of promotional products, and they continue to be relevant in the age of online retail. The new retail landscape, however, has begun to emphasize a more involved relationship between brand and shopper. "Consumers' desire for seamless, compell [..]
March
27
2015

The Rise of WiFi Stores Makes Digital More Personal

Current retail trends are shifting towards creating a more immersive shopping experience both online and off. One aspect that has steadily gained traction is the concept of transforming brick-and-mortar stores into WiFi-powered premises. Retail insidersare banking on the idea that once a phys [..]
March
25
2015

Cross Channel Engagement: Challenges and Rewards

We've already talked about the idea of a new buyer's journey, and how the Internet has reframed the way a shopper interacts with your brand from beginning to end. One crucial aspect of this phenomenon is the way customers switch between different modes when they are interacting with brands. T [..]
March
23
2015

What Are The Factors Affecting Item Pricing?

Dynamic pricing has flourished since the rise of the online economy, making it easy for retailers to adapt to market demands in real time. The magazine Business Week predicted this trend back in 1998, stating that, "Suddenly, marketers can communicate directly with prospective buyer [..]
March
16
2015

Tips For A Spring Retail Gameplan That Stands Out

The retail industry is looking forward to spring activity among shoppers looking for great deals after a record-breaking winter. According to reports, harsh weather in January and Februaryhad caused consumers to stay in and posed significant challenges to shipping and fulfilment across t [..]
March
11
2015

RMA on the Web Store: How it Works

It is imperative for today's eCommerce companies to make everything convenient for their customers.  Connected Business eCommerce does just that. Connected Business eCommerce helps your customers create Return Merchandise Authorization on your web store for items they wish to return to your s [..]
March
06
2015

How Product Bundling Benefits Your Business

When you buy a McDonald's Happy Meal, purchase the Microsoft Office Suite, or avail of packaged services, you are making the most out of the bundled products that companies offer customers often at discounted prices. But what is product bundling? Product bundling is the combination of two or more [..]

Schedule A Consultation Today

Is Connected Business a good fit for your business?
Schedule a call with one of our team members to learn more about Connected Business.


FREE CONSULTATION