Blogs


February
23
2015

Omnichannel to hit the mainstream in 2015

Retail news from industry magazine Consumer Group Technology cites omnichannel as the top predicted trend for retail in 2015, according to the most recent National Retail Federation BIG Show. The most recent exhibitions emphasized the value of merging brick and mortar processes with [..]
December
23
2014

Kickstart customer engagement through newsletters

The email newsletter has been enjoying a period of resurgence, thanks to the rise of mobile Internet and the ubiquity of smartphones. According to US consumer data, 65% of all emails are now opened first through mobile devices. Email marketing has also been at the top when it comes to en [..]
December
17
2014

How to Maximize Multiple Selling Channels

Are you making the most out of your multiple retail locations? While expansion is an optimistic sign of increased growth and market demand, running a business with more than one site can present a number of logistical challenges. Providing your employees with software that streamlines the workflow a [..]
October
12
2014

Millennial Buying Attitudes Shape the Future of Business

Who are the millennials? This highly amorphous group born between 1980 and 2000 is made up of 80 to 90 million young people in the U.S. alone. In fact, recent trends indicate that millennials will have the strongest spending power among all age sectors by 2017. Their lives and economic realiti [..]
October
21
2014

Easy Fixes to Optimize Your Website Speed

Website speed is a primary concern among e-commerce merchants, and a fast-loading website can have a significant effect to your bottom line. Fortunately you don’t need us to speed up your website, you just need to optimize your customizations. First Things First: Understanding "First Loa [..]
October
01
2014

Online retail rides the Cyber Monday wave

Black Friday is still the most awaited day in the retail calendar, but businesses have been pushing to include more targeted marketing efforts for other days of the holiday season. Enter Cyber Monday, a day characterized by a frenzy of online shopping on the Monday after Thanksgiving Weekend. [..]
September
29
2014

Adapt Your Retail Process to the New Buyer's Journey

Among the many game-changers that the Internet has initiated in our lives is the shift of proactive power in retail. Businesses can no longer create a single sales journey that applies for all customers, beginning with top-down marketing and ending at the cash register. Instead, buyers shape their [..]

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