How Big Data Helps Direct Your Business Future

Big data is a rising trend among Fortune 500 businesses, and it is helping to shape the direction of the current economy. Data provides more comprehensive insights to their business and the market, creating better blueprints of their future through forecasting capabilities. Big data, however, is [..]

The Power of Product Reviews in Driving Sales

It's no secret that customers now invest more time in offline and online research about the products they want to buy before making a purchase decision. This is the age of the omni-channel customer, and omni-channel customers devote more time in research and expect that they experience the same le [..]

Engage Your Store Customers with the Secondary Display Feature

The Point of Sale counter is a great customer touchpoint where you can present additional items for cross-sell or upsell, promote on-going promotions and deliver marketing messages to your captured customers. Connected Sale POS Secondary Display is a beautiful way to engage your customers right at t [..]

How Companies Are Transitioning to Cutting Edge eCommerce

One of the biggest challenges facing today's retail sector is the speed and unpredictability of market activities. Companies are considering a vast array of digital strategies to keep their brand relevant in a highly dynamic environment. The National Retail Federation (NRF) published a&n [..]

The Case for Long-Term Loyalty Programs

Loyalty pointshave long been part of a company's arsenal of promotional products, and they continue to be relevant in the age of online retail. The new retail landscape, however, has begun to emphasize a more involved relationship between brand and shopper. "Consumers' desire for seamless, compell [..]

The Rise of WiFi Stores Makes Digital More Personal

Current retail trends are shifting towards creating a more immersive shopping experience both online and off. One aspect that has steadily gained traction is the concept of transforming brick-and-mortar stores into WiFi-powered premises. Retail insidersare banking on the idea that once a phys [..]

Cross Channel Engagement: Challenges and Rewards

We've already talked about the idea of a new buyer's journey, and how the Internet has reframed the way a shopper interacts with your brand from beginning to end. One crucial aspect of this phenomenon is the way customers switch between different modes when they are interacting with brands. T [..]

What Are The Factors Affecting Item Pricing?

Dynamic pricing has flourished since the rise of the online economy, making it easy for retailers to adapt to market demands in real time. The magazine Business Week predicted this trend back in 1998, stating that, "Suddenly, marketers can communicate directly with prospective buyer [..]

Store Pickup Checklist For Empowering Your Team

Implementing an in-store pick up channelrequires some training and practice for the staff at your pickup location. Industry publication Retail Dive notes that more than 75% of customers now expect a kind of pick up system whenever they shop online. Your consumer base expects a seam [..]